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Media Strategies for Radio Stations

Hotchkiss Marketing Solutions is a partner with radio groups and individual stations in most of the top 25 markets. We appreciate the challenges that stations face when being asked to execute radio marketing with increasing economic efficiency. And, we know how to help our clients win in even the most difficult competitive situations. Our track record of success has instilled loyalty from many of the nation’s best broadcasters. Often, our client stations have reached their highest level of ratings success when they have employed our services.

Hotchkiss Marketing Solutions focuses a radio station’s marketing budget on one goal – reaching PPM panelists. With our exceptional understanding of Nielsen Audio research and media buying experience, and sophisticated strategies, Hotchkiss Marketing Solutions is dedicated to driving ratings growth for our clients. We understand the challenges facing radio programmers and managers, and work in your world (speaking your language) to help generate results. We have helped our clients increase cume, listening occasions and P1 loyalty. This is an important distinction from traditional radio marketing strategies. These strategies can be implemented across cable, broadcast television, electronic media, digial, mobile, outdoor and transit advertising.

To help implement our research strategies, we partner with Research Director, Inc., one of the country’s most respected research companies. Research Director, Inc. helped in developing and implementing the proprietary software that is the backbone of the Hotchkiss Marketing Solutions strategy. With years of research experience across multiple markets and formats, Research Director, Inc. is a very valuable resource for our company.